Las Vegas, Nevada — Green Our Planet, the Las Vegas-based nonprofit transforming education through hands-on garden and hydroponics programs, has engaged Rennie Creative Lab to lead a comprehensive brand strategy and digital strategy initiative aimed at expanding the organization's national reach.
Since 2009, Green Our Planet has impacted over 500,000 students across 44 states and five countries by bringing gardens and hydroponics into schools, workplaces, and homes. Despite this remarkable scale, the organization recognized that its brand and digital presence hadn't kept pace with the scope of its work or its ambition to reach even more communities.
Rennie Creative Lab was selected to help Green Our Planet articulate its unique position in the educational and environmental space, refine its messaging, and develop a digital strategy that allows the organization to scale its impact without losing the personal connection that makes its programs transformative.
"Green Our Planet is doing extraordinary work teaching young people that they can grow food, build connection, and transform their relationship to nature," said Ben Rennie, Founder of Rennie Creative Lab. "Our job is to make sure their brand and digital presence match the scale of what they're building and the communities they serve."
The engagement focuses on clarifying Green Our Planet's core value proposition, developing messaging that resonates with schools, corporate partners, and families, and creating a digital ecosystem that supports program delivery while telling the stories of transformation happening in classrooms and communities across the country.
Rennie Creative Lab brings its Orbital Design framework to the partnership, ensuring that environmental regeneration remains central to every strategic decision.
The brand and digital strategy work is currently underway with implementation planned throughout 2025.
For more information about Green Our Planet, visit greenourplanet.org.
