Rennie Creative Lab, a B Corp-certified regenerative design consultancy, has partnered with the Utah Jazz to develop Bantam, a groundbreaking school-based application that brings the NBA's digital fan experience directly into classrooms across America.
Bantam transforms how students engage with basketball by delivering the same immersive content, stats, and interactive features found in the NBA's flagship app, but tailored specifically for school communities. The platform allows students to follow their school teams with the same depth and engagement previously reserved for professional sports, creating deeper connection to athletics and school spirit.
"Professional sports franchises have spent decades perfecting digital fan engagement," said Ben Rennie, Founder of Rennie Creative Lab. "Bantam takes that expertise and makes it accessible to schools, giving student athletes and their communities the recognition and connection they deserve."
The partnership leverages Rennie Creative Lab's strategic approach to digital product development, working closely with the Jazz organization to ensure the platform serves both educational and community-building goals while maintaining the polish and functionality users expect from world-class sports technology.
Bantam is currently being piloted in select schools with plans to expand across the United States. The platform represents a new model for how professional sports organizations can extend their impact beyond the professional arena and into communities where the next generation of athletes and fans are being formed.
For more information about Rennie Creative Lab's work, visit renniecreativelab.com.
